National Museum of African American History and Culture Awards Odell, Simms & Associates, Inc. Direct Marketing Contract

Falls Church, VA – April 21, 2009
Odell, Simms & Associates Inc. (OSA) is pleased to announce that its direct marketing division, SW&A Direct, has been awarded a contract by the National Museum of African American History and Culture (NMAAHC) to launch its fundraising and member recruitment programs.  The Museum will be built on the National Mall in Washington, D.C., as part of the Smithsonian Institution family of museums.

SW&A Direct, formerly operating as Stephen Winchell & Associates, Inc., is a full-service advertising agency specializing in direct response fundraising for charitable, nonprofit and patriotic causes, and continues its tradition of excellence as a division of OSA.  As NMAAHC’s partner, SW&A will develop strategic and creative direct marketing programs, drawing upon over thirty years of experience.  With an award-winning staff of writers, creative directors, artists and account executives, SW&A will utilize mail, email and the internet to raise awareness of the Museum, recruit members and generate contributions for the capital campaign. 

George Waldmann, President SWA Direct, said “It is an honor to be working with this new Smithsonian museum recognizing and celebrating the history, achievements and cultural impact of African Americans in our country.  We look forward to launching a successful campaign that helps raise the $250 million in private donations needed for construction of this vitally important addition to the national landscape.” 

For more information about Odell, Simms & Associates, Inc. direct response marketing and other fundraising services, visit www.odellsimms.com or SWAdirect@odellsimms.com, or contact our office at 703-903-9797.

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About Odell, Simms & Lynch, Inc.
For more than 30 years, Odell, Simms & Lynch has provided clients with comprehensive marketing and communications services, as well as access to focused research, business intelligence and an extensive network of key decision makers. A global leader in generating and retaining foreign direct investment; securing funding and sponsorship for major projects; managing successful events on behalf of clients; and generating broad-based direct marketing campaigns - Odell, Simms & Lynch works directly with clients to create long-term, customized solutions that yield measurable results. Visit www.odellsimms.com for more information.