Direct Mail Fundraising: Stephen Winchell & Associates (SWA Direct) is a division of Odell, Simms & Lynch, Inc., and has over thirty years of experience in strategic planning, market analysis, program design, creative concept and execution, copy writing, print production, account management, cost accounting and in-depth analysis of results. As a full service agency, we handle all aspects of our clients’ programs, minimizing their personnel burden. For new organizations trying to position themselves in the marketplace for the first time, or well established organizations with an existing direct marketing program, SWA can help raise money, build memberships and fulfill nonprofit missions.
Electronic & Internet Fundraising: Direct mail, e-mail and website communications need to be seamlessly integrated these days. We create and produce effective e-mail communications that build a deeper relationship with donors, involve them directly with our clients’ mission, sell products, and raise high net dollars at low cost. We create unique landing pages and process contributions. We also help design efficient and user-friendly websites to encourage greater donor interest, participation and membership recruitment.
Issue Advocacy: Many organizations need an effective lobbying presence in Washington, D.C. Direct marketing can mobilize a powerful base of grassroots supporters to call, write or e-mail their Congressmen on a wide range of issues. SWA can help develop an issue-oriented national membership base that can be called upon when needed to speak up for or against a bill, a regulation or other matter of concern.
Graphic Design: Our in-house art and design studio, Artech, is uniquely dedicated to solving the problems facing direct marketers: getting attention, getting mail and e-mail opened, making websites intuitively easy to navigate, and driving target audiences to respond. With years of experience creating direct marketing campaigns, Artech also designs logos, space ads, brochures, and more.
Mailing Lists: We have over thirty experience in the world of charitable and non-profit mailing lists. Working with independent list brokers, we not only secure the best highly targeted rental lists available in the marketplace, we can also manage the rental and exchange of client mailing lists to generate additional revenue.
Telemarketing: SWA works with independent telemarketing firms to design and coordinate integrated fundraising and membership renewal campaigns that maximize the size of a donor base and the net income generated from it.
For more information on how OSL can generate significant net returns for your organization through our comprehensive direct mail fundraising programs, please contact our Division President, George Waldmann.