Founded in 1976, Stephen Winchell & Associates (SWA Direct) is a division of Odell, Simms & Lynch, Inc., and is one of America’s premier advertising agencies specializing in applying the principles and techniques of direct marketing to national-level fundraising programs. Many of the groundbreaking programs we created and launched over 30 years ago are still extant today, and continue to raise many millions of dollars annually.

We continue to lead our industry, not merely keep pace. We integrate mail, e-mail, internet and telemarketing media with the latest in database technology to create highly profitable and cost-efficient fundraising programs. Our work has won numerous awards including MAXIs, Echo Awards and more. Our packages have been hailed for their creativity and innovation in many direct marketing publications. And in a survey of direct marketing executives, SWA was saluted for our excellent client service.

We have a long tradition of creating and producing successful fundraising campaigns on behalf of both national and regional nonprofit organizations.  We are proud to have raised $100 million for the restoration of the Statue of Liberty and Ellis Island.  More recently we raised $53 million to build The National World War II Memorial on the Mall in Washington, D.C.  Other organizations with whom we have had ongoing successful programs include The Heritage Foundation, Inova Health Systems, Louisiana SPCA, American Federation of Police and Concerned Citizens, National Women’s History Museum, and many more.

We pride ourselves in developing unique and creative fundraising campaigns that attract attention and get results through intelligent market positioning, innovative offers, award-winning copy and art, targeted list research, prompt fulfillment and in-depth analysis of results.

For more information on how Stephen Winchell & Associates a division of Odell, Simms & Lynch can generate significant net returns for your organization through our comprehensive direct mail fundraising programs, please contact our Division President, George Waldmann.